SALT LAKE CITY, June 13, 2014 /PRNewswire/ — Because cancer is a royal pain!
Today, Salt Lake Comic Con (http://saltlakecomiccon.com/) announced they are joining the fight against childhood cancer by sponsoring the 2014 Millie’s Princess Foundation’s third annual Millie’s Princess 5K run and walk on June 21, 2014 at Sugarhouse Park.
The race begins at 7:30 am MST.
Millie’s Princess Foundation helps families with the financial fallout from childhood cancer. The foundation’s mission is to raise millions of dollars to help families that have children with cancer so they can focus on their children’s fight against cancer, not the financial fallout from medical and peripheral expenses.
“We believe it’s important to be heroes in our own communities to make Utah a better place to live, work and play,” said Dan Farr, Founder and CEO of Salt Lake Comic Con. “Millie’s Princess Foundation is doing wonderful things for kids suffering from these horrible diseases and we are proud to support such a great cause.”
In 2012 Millie Flamm was diagnosed with cancer. Millie loved princesses and in 2012 Millie’s friends and neighbors organized the first Millie’s Princess 5K run/walk to help offset the financial strain on her family. Participants dressed up in princess and other costumes in honor of Millie’s fondness for Disney princesses. The event drew more than 400 participants and raised $13,000 in cash donations, an additional $10,000 matching grant, and $7,000 of in-kind donations and services.
In 2013 Millie lost her battle with cancer. The race was still held and drew more than 800 participants. It became a tradition for participants to dress in costumes in honor of Millie. This year’s race is expected to draw more than 1,000 racers. Participants are again encouraged to dress up in their favorite costumes. Everyone joining the event gets a free pass to Salt Lake Comic Con and almost 100% of proceeds go to help those in need.
“We appreciated the support we got from friends, family and the community and realize how important it is for children going through cancer treatment and their families to be able to focus on getting better,” said Brady Flamm, Millie’s father and the CEO of Millie’s Princess Foundation. “Millie’s legacy lives on through this foundation and your generous donations. You can be assured that all race proceeds and other donations go directly to families with children fighting cancer and other life-threatening illnesses.”
See www.milliesprincessfoundation.org to volunteer, register for the race, and to donate.
The second annual Salt Lake Comic Con will be held September 4-6, 2014 at the Salt Palace Convention Center in downtown Salt Lake City, Utah. As part of its participation in Millie’s Princess Foundation 5K Salt Lake Comic Con is giving away Thursday only tickets to participants. These tickets can be upgraded to a Multi Day passes for only $12.
Since announcing its new ticketing strategy in early May, Salt Lake Comic Con 2014 tickets are going fast. Ticket sales have already outpaced sales from the first Salt Lake Comic Con and Salt Lake Comic Con FanXperience (FanX) last April by almost 800 percent.
ABOUT SALT LAKE COMIC CON:
Salt Lake Comic Con is organized by Dan Farr Productions in partnership with Media One of Utah, a joint operating agreement between the Salt Lake Tribune and the Deseret News, and ABC4/CW30 of the Nexstar Broadcasting Group. Dan Farr Productions is an event and marketing group devoted to organizing events, launching and acquiring new shows, and partnering with premium celebrities and brands in the pop culture arena. Dan Farr Productions is dedicated to producing spectacular celebrations of popular culture that lead the market in providing exceptional and rewarding experiences for our consumers, fans, celebrity guests, vendors and partners. Find out more at: www.SaltLakeComicCon.com, www.mediaoneutah.com, www.abc4.com/.
Snapp Conner PR
Salt Lake Comic Con
VP of Marketing
Millie’s Princess Foundation
SOURCE Salt Lake Comic Con